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115M Downloads, No Business Model - How BeReal Lost Everything - Video Insight

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BeReal's innovative approach soared briefly with Gen Z's interest but ultimately suffered due to restrictions, lack of monetization, and user fatigue.

BeReal, launched by two French developers during the pandemic, quickly rose to popularity by encouraging authentic, spontaneous sharing among its young user base, primarily Gen Z. Unlike traditional social media platforms, BeReal emphasized genuine moments by prompting users to take photos within a two-minute window, adhering to a more 'real' approach. However, despite initial success, the app's user base plummeted drastically due to a combination of restrictive features, lack of monetization, and evolving user attitudes, leading to its acquisition by Voodoo, a mobile gaming company, for €500 million, all while facing skepticism about its future direction. The app's success model ultimately mirrored historical cases like Vine, where initially strong user engagement was undermined by the pitfalls of user restrictions and failure to monetize effectively.

Content rate: B

The video presents a well-rounded analysis of BeReal's rise and fall, drawing on historical parallels and providing tangible evidence. However, some opinions may not be fully substantiated, and the claims related to causal relationships require more exploration.

BeReal SocialMedia GenZ Technology Lifestyle

Claims:

Claim: BeReal was sold to Voodoo for €500 million after failing to generate revenue.

Evidence: BeReal was acquired for €500 million in mid-2024, with reports indicating it struggled to monetize the app successfully.

Counter evidence: While BeReal's revenue challenges are noted, the decision to sell may also reflect strategic choices unrelated to profitability.

Claim rating: 8 / 10

Claim: The app's premise of taking real-time photos led to a steep decline in user engagement.

Evidence: Statistics show a decrease from 15 million daily active users in October 2022 to around 6 million by March 2023, indicating user fatigue with the app's notification system.

Counter evidence: Some users may appreciate the app's authenticity, indicating that not all users left due to negative experiences.

Claim rating: 9 / 10

Claim: BeReal mimicked Vine's downfall by being overly restrictive and lacking monetization.

Evidence: Both apps had significant initial user growth but failed to maintain engagement due to restrictive features and lack of revenue models, leading to a steep decline in active users.

Counter evidence: BeReal introduced streaks or daily rewards after user drop-off, which could potentially revive user interest similar to other successful platforms.

Claim rating: 7 / 10

Model version: 0.25 ,chatGPT:gpt-4o-mini-2024-07-18

Here's what you need to know: BeReal, once a viral app and dubbed the "anti-Instagram," experienced meteoric growth with over 80 million downloads in just a year. It became popular among Gen Z for its unique approach to social media, encouraging users to share candid moments with a strict two-minute posting window. However, despite its success, BeReal's popularity dwindled rapidly, leading to a 94% drop in search interest by early 2023 and a sale to Voodoo for 500 million euros in 2024, after it struggled to generate revenue. The app's decline can be attributed to a combination of factors. While BeReal attracted users by promoting authenticity and rejecting traditional advertising, the pressure to post quickly began to feel burdensome. Users grew annoyed by the app's accountability features, feeling they were being "parented." This shift in perception turned the once-fun experience into a chore, ultimately pushing many users away. Similar to the trajectory of Vine, BeReal faced challenges due to its restrictive nature and lack of monetization strategies. After an initial burst of popularity, the app failed to innovate or add features that could retain its audience. The acquisition by Voodoo, primarily a casual gaming company, raises questions about the future of BeReal, as it navigates its new role under a parent company focused on different business models. In conclusion, BeReal's rise and fall reflect the importance of adapting to user feedback and evolving in the fast-paced world of social media. What initially attracted users ultimately became its downfall, highlighting the need for sustainable growth strategies in the digital space.